Role of ICT in Million People March

The Million Man March
"Our rants, our opinions, including our stupidity, ignorance and shallowness, it gets amplified by social media because we get to have a louder voice. In social media, we are not alone,"
- Peachy Rallonza-Bretana

The Million People March or famously known as "Pork Barrel Scam" was the first ever on-going series of protest in the Philippines held at Luneta Park on the 26th day of August 2013. Many Filipinos expressed their anger through creating blogs, pages, advertisements and even memes to show that they agree to the idea of stopping the Pork Barrel Fund.

The Filipinos behind Power ng Pinoy, a TV Program in United States, created a Facebook event page were thousands signified their intent to join. The #MillionPeopleMarch had trend worldwide and it is the key that the Philippines' first social media protest is a success.

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A Facebook event entitled "Million People March to Luneta August 26: Sa Araw ng mga Bayani. Protesta ng Bayan!" was created by Arnold Pedrigal and Bernardo Bernardo using the Power ng Pinoy Facebook page to invite participants to the protest. The Facebook status says "What we need is a Million People March by struggling Filipino taxpayers- a day of protest by the silent majority that would demand all politicians and gov't officials (whatever the political stripes, color they may carry) to stop pocketing our taxes borne out from our hard work by means of these pork barrel scams and other criminal acts."

 On the day of the protest itself, the hashtags used by the coordinating group #Million People March and #ScrapPork reportedly trended first in the Philippines to show widespread support for the cause and that a large number of people monitoring the event.

ICT has almost become the platform of change because the protest is mostly organized through social media channels. Through this millenial tool, Filipinos, once again showed their love for their country and for the people who works hard for their living. Social Media has become part of the Philippines great history.






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